
For sellers
Sell your North Austin home with a plan, not a guess
Preparation, pricing strategy, real marketing and firm negotiation — organized into a written timeline so you always know what happens next.
The listing process
From first walkthrough to closing table
Most of the outcome is decided before the sign goes in the yard. Preparation and pricing strategy carry more weight than anything that happens later.
- 1
Walk the home together
Before anything is listed, we go room by room and outside. The goal is a short, prioritized list: what genuinely affects buyer response, and what isn't worth your money.
- 2
Review the market honestly
We look at recent nearby sales, what's active right now, how long comparable homes are sitting, and where your home fits. You get context, not a single number handed down.
- 3
Set the pricing strategy
Pricing is a strategy, not a wish. We discuss the tradeoffs of different positions and what each tends to do to showing traffic in the first two weeks.
- 4
Prepare and photograph
Repairs, decluttering, deep cleaning and light staging come first, then professional photography. Most buyers form an opinion from the first three images.
- 5
Launch and market
Your home goes live through the brokerage with complete listing detail, photography, syndication and targeted promotion, plus scheduled showing windows that fit your household.
- 6
Manage showings and feedback
You'll hear what buyers are saying each week and we'll adjust if the feedback points to something fixable.
- 7
Negotiate the whole offer
Price, option period, financing terms, closing date, possession and repair requests all move together. I'll lay out what each concession is really worth to you.
- 8
Close and hand over keys
Through inspection response, appraisal, title work and funding, I track deadlines and keep every party moving toward the closing date.
Market discussion on this page is general and educational. A comparative market analysis is an agent's opinion of market conditions, not an appraisal, and nothing here is a prediction or guarantee of sale price, timeline or future appreciation. For legal, tax or title questions, consult the appropriate licensed professional.
Ask about selling
Tell Lori about your home and timeline and she'll follow up to schedule a walkthrough.
Marketing
What listing with Lori includes
Marketing is not just exposure. It's making the right buyers take your home seriously in the first week, when attention is highest.
Professional photography
Complete, accurate listing detail
Brokerage distribution
Showing coordination
Weekly reporting
Negotiation support
Prepare
Useful next reads for sellers
Home Selling Checklist
A room-by-room and week-by-week list for the run-up to listing day.
Learn moreHome Value & Seller Consultation
What a consultation covers and how it differs from an online estimate.
Learn moreWhat to Expect at Closing in Texas
The paperwork, funding and possession details on the last day.
Learn moreGood questions
Seller questions Lori hears most
Curious what your home could do in this market?
A walkthrough and market review costs nothing and gives you real numbers to plan around.
