For sellers
Sell your North Austin home with a plan, not a guess
Preparation, pricing strategy, real marketing and firm negotiation — organized into a written timeline so you always know what happens next.
The listing process
From first walkthrough to closing table
Most of the outcome is decided before the sign goes in the yard. Preparation and pricing strategy carry more weight than anything that happens later.
- 1
Walk the home together
Before anything is listed, we go room by room and outside. The goal is a short, prioritized list: what genuinely affects buyer response, and what isn't worth your money.
- 2
Review the market honestly
We look at recent nearby sales, what's active right now, how long comparable homes are sitting, and where your home fits. You get context, not a single number handed down.
- 3
Set the pricing strategy
Pricing is a strategy, not a wish. We discuss the tradeoffs of different positions and what each tends to do to showing traffic in the first two weeks.
- 4
Prepare and photograph
Repairs, decluttering, deep cleaning and light staging come first, then professional photography. Most buyers form an opinion from the first three images.
- 5
Launch and market
Your home goes live through the brokerage with complete listing detail, photography, syndication and targeted promotion, plus scheduled showing windows that fit your household.
- 6
Manage showings and feedback
You'll hear what buyers are saying each week and we'll adjust if the feedback points to something fixable.
- 7
Negotiate the whole offer
Price, option period, financing terms, closing date, possession and repair requests all move together. I'll lay out what each concession is really worth to you.
- 8
Close and hand over keys
Through inspection response, appraisal, title work and funding, I track deadlines and keep every party moving toward the closing date.
Market discussion on this page is general and educational. A comparative market analysis is an agent's opinion of market conditions, not an appraisal, and nothing here is a prediction or guarantee of sale price, timeline or future appreciation. For legal, tax or title questions, consult the appropriate licensed professional.
Ask about selling
Tell Lori about your home and timeline and she'll follow up to schedule a walkthrough.
Marketing
What listing with Lori includes
Marketing is not just exposure. It's making the right buyers take your home seriously in the first week, when attention is highest.
Professional photography
Complete, accurate listing detail
Brokerage distribution
Showing coordination
Weekly reporting
Negotiation support
Prepare
Useful next reads for sellers
Home Selling Checklist
A room-by-room and week-by-week list for the run-up to listing day.
Learn moreHome Value & Seller Consultation
What a consultation covers and how it differs from an online estimate.
Learn moreWhat to Expect at Closing in Texas
The paperwork, funding and possession details on the last day.
Learn moreGood questions
Seller questions Lori hears most
Selling locally
Seller guides by city and topic
What selling actually looks like in each of the areas Lori serves, plus the cost and preparation questions sellers ask first.
Selling a Home in Lago Vista
Marketing a lake-area home: views, access, well and septic documentation, and buyers who arrive from out of town.
Read the guideSelling a Home in Leander
Competing with builder inventory and near-identical resales in the same neighborhood.
Read the guideSelling a Home in Cedar Park
Presenting an established home well, and deciding which updates are worth doing before you list.
Read the guideSelling a Home in Liberty Hill
Acreage, wells, septic and outbuildings — what buyers ask for and what to have ready in advance.
Read the guideSeller Closing Costs in Texas Explained
The line items sellers typically see on a Texas settlement statement and how to get a real estimate for your sale.
Read the guideSeller education
Answers to the questions sellers ask first
Seven deeper guides on the parts of a sale that shape the outcome: market response, what happens after listing, timing, repairs, costs, pricing and photography.
Why Isn’t My House Selling?
What low showings, no offers, repeated feedback and competing sales may signal—and how to review the evidence without taking it personally.
Read the guideWhat Happens After You List Your House?
Showings, feedback, offers, the option period, inspection negotiation, appraisal, title work, final walkthrough and possession — in the order they usually arrive.
Read the guideHow Long Does It Take to Sell a House in Texas?
The parts of a sale that actually consume time, and how to build a property-specific timeline instead of leaning on an average.
Read the guideShould I Make Repairs Before Selling My House?
A framework for separating safety and function items from cosmetic presentation and full renovation — and when to get estimates first.
Read the guideHome Selling Costs in Texas
The categories that show up on a Texas seller's settlement statement, and how to get a written net sheet for your own sale.
Read the guideHow to Price Your Home to Sell
Comparable sales, active competition, condition, upgrades, lot and builder inventory — how initial positioning gets decided.
Read the guideWhy Professional Real Estate Photography Matters When Selling
How buyers meet your home on a screen first, what good listing photography does differently, and where accuracy protects the sale.
Read the guideCurious what your home could do in this market?
A walkthrough and market review costs nothing and gives you real numbers to plan around.